Learn All About Funded Proposals
How They Work and Why You Should Use One, Regardless of the Type of Business You Have
"Everyone wants to believe they already know something about what you are talking about. It's an ego thing to fill the void ignorance creates. Therefore, know that your friends probably already made up their minds long before you opened your mouth."
How Your Funded Proposal Works
I look at a sales process like developing a relationship – as should you.
And like any relationship, it’s give-and-take and it’s going to take time to foster. You can’t expect the other party to invest their entire trust and loyalty in you in one gigantic step.
You want to make it easy for them. You want to earn their trust and loyalty one step at a time. Here's how you do it:
Step 1: Create the Traffic
This relationship starts via your advertising. There is interest, but not trust. They follow your ad with a skeptical, but hopeful eye.
Step 2: Get Contact Info & Provide Value
When that traffic arrives on your capture page; your potential clients give you their information in exchange for your free valuable insights and information in the form of newsletters. Your newsletters should be of high value and quality.
"Show them what to do, sell them how to do it." - Jay Abraham
Step 3: The Initial Payout & Recoup Marketing Costs
The next step is the introduction of the “front-end” product.
Before your potential clients are going to put down big $$$$$ for your product or service, they might feel more comfortable putting down a little $ for a smaller, less expensive product (think of it as giving YOU and your expertise a test-drive).
Your 'front-end' retail product will cover your marketing costs & produce a nice little profit.
Step 4: The Back-end -Your Primary Business
Then if they deem the 'front-end' product to be of high value (far above what they paid), it gives your pricier product or service instant credibility. They will expect that you will over deliver again. So the likelyhood of them purchasing the big payout 'back-end' product goes up.
This entire process: traffic generation, the capture page, the newsletter, and this upfront product, is geared towards building rapport between you and your client as well as your reputation.
Why Most Businesses Fail
The main problem is… many businesses either have no understanding of this concept or end up wasting loads of money trying to “build up their rep”… to the point of bankruptcy! They spend loads of money on advertising with the blind hopes that some day that’ll pay off with their main product or service.
However, that day never comes and they end up in the poor house.
Lucky for you there is an alternative to spending money on advertising and praying for a payback.
Imagine putting money into Google™ or other tools and always knowing that you are guaranteed a profit – like a Magic Slot Machine.
How to Stay Out of the Poor House
In your funded proposal, each of your newsletters will have a tasteful plug for what’s called your “front-end product”.
This is the key. This is what’s going to keep you out of the poor house and pay for your marketing.
This 'front-end' product is a product related to your “back-end product” (which is what you are really looking to promote with your campaign).
If you're an attorney, real-estate agent, martial arts instructor or chiropractor, this 'back-end' product are usually your primary services.
Most likely, your front-end product will be a valuable informational piece related to your market.
You must market your front-end product in such a way that it becomes a no-brainer to purchase. It needs to be low-risk and a low-commitment purchase for the buyer.
This front-end product must be relatively low cost, be of extremely high value, and, just like your newsletters, must over-deliver.
Remember, your customers will be judging you and your 'back-end' product/services based on the 'front-end' product. Your credibility is on the line.
This self-funded proposal is what’s missing from most businesses who eat away at their profits through unsuccessful advertising.
When your prospects pay for your marketing, regardless of whether they buy your primary product or service, you’re always ahead.
Like the Magic Slot Machine, you will want to reinvest your front-end profits right back into your marketing campaign to generate even MORE leads, create MORE clients, and sell MORE products.
The best part is, with the techniques covered in the Attraction Marketing Formula course, all of this can be put on auto-pilot once you get it setup.
So picture this…
A marketing campaign that’s automated, automatically generates leads and sales, and ultimately creates more cash than you spend funding it.
In other words FREE marketing!
THAT my friend is a Funded Proposal! THAT is the beauty of online marketing.
How are you funding your marketing?
If you are a business owner and would like my team and I to help you put together a funded proposal system, you may contact us at 866.834.3625 for a quote or register under the Coaching/Consulting tab for more information.
If you are seeking more comprehensive study, so you can put together your own lead generating funded proposal, visit the Attraction Marketing Formula website for more free information on creating your system.
We hope this information has been helpful to you and I look forward to working with you.
With Much Respect,
